Sunday 10 February 2013

Beverage Container Drinking Surface Enhancement, The Coca-Cola Company

This bizarre invention by Coca-Cola aims to 'provide the consumer with a cool refreshing drinking sensation when the drinking surface comes into contact with the consumer's lips or mouth, thereby enhancing the overall beverage drinking experience of the consumer'.
It consists of a 'thermally conductive polymeric drinking surface' that is inserted into or clipped onto the mouth of the bottle.
 
Coca-Cola propose polyethylene terephthalate (PET) and polypropelene as suitable materials. 

This patent was approved October 25th 2011 but has not yet been released to the market. 

No comments:

Post a Comment