Friday 8 February 2013

Handheld Portable Computing Device, Apple Inc.

Its hard to go past Apple as the starting point for this blog. Famous for a string of groundbreaking devices such as the iPod, iPhone and iPad, the world is waiting to see what Apple Inc. will come up with next. 


The answer, or part of it could be found in this patent, filed April 16th 2012 and approved on New Year's Day this year.It describes the 'ornamental design for a handheld portable computing device'.
 This device certainly doesn't fit with Apple's traditional design philosophies with its multitude of buttons and small screen - it looks more like my old Sony Ericsson T100 circa 2004. 

Surely not something that would be endorsed by Steve Jobs, which makes it suprising to he his name along with 13 others listed under 'Inventors'.
Could this be the rumored low cost iPhone aimed at emerging economies?

Is it a remote control to work an iTV set? There are no clear volume/channel buttons and surely anyone forking out for an iTV would already have an iPhone/iPad to control it with. 

Is it simply a joke patent? (see iTunes EULA).

We will have to wait and see but it certainly doesn't look like the next revolutionary device that Apple needs to prove it hasn't lost its innovative spark. 

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